WHAT: When Malcolm Smiled Film Screening + MalcolmX100 Celebration

WHEN: Friday, August 15,  2025

TIME: 7:00 PM – 9:30 PM

LOCATION: MOCADA Culture Lab II, 10 Lafayette Avenue, 2nd floor, Brooklyn, NY 11217

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About the Director

Muhammida El Muhajir is a dynamic strategist whose expertise lies at the intersection of global brand marketing, innovation, and technology. Over her career, she has developed and executed high-impact growth strategies for companies across 25 countries, partnering with some of the world’s most prominent luxury, FMCG, and sportswear brands, including Nike, Mercedes-Benz, Land Rover, and Pernod Ricard.

With a particular focus on Africa’s emerging markets, El Muhajir has spent the past decade pioneering market entry strategies, leveraging her extensive experience as a strategist, serial entrepreneur, filmmaker, event architect, and thought leader. Her work has been instrumental in shaping brand presence and expanding consumer reach across the continent.

El Muhajir holds a Bachelor of Science in Microbiology from Howard University and a Data Analytics Certification from General Assembly, equipping her with the skills to craft data-driven strategies that drive brand success in the digital age.